For many consumers the services of direct payday loan lenders have become the most viable alternative to regular small personal loans. And as far as in certain situations it is almost impossible to get an approval for a regular personal loan, today many people prefer to apply directly to online loan lenders rather than to their local banks and credit unions. Another reason to borrow money from direct lenders rather than from banks and other financial organizations is that only direct payday lenders can provide you a really small amount of money for a relatively short period of time. For instance, if you are in need of $100 to $1,500, then it is more reasonable to apply for such loan to a direct payday lender. Keep in mind that direct payday lenders usually charge high interest rates, and which is why you need to repay your payday loans on time to avoid additional charges and fees.